Young men are increasingly disillusioned with Donald Trump, with only 28% approving of him, down from 49% in 2024, according to a Harvard/IOP poll.
While Trump's macho image once resonated with young men, they now prioritize practical concerns like finding a job, buying a home, and starting a family.
However, the cost of living, particularly housing, has become a major obstacle for young men, with many forced to live with their parents due to unaffordable prices.
Democrats are trying to win over young men by acknowledging their problems and offering solutions, such as addressing male mental health and job-seeking difficulties.
Some Democrats, like Wes Moore and Rahm Emanuel, are pushing for housing deregulation to make homes more affordable and increase the supply of housing near jobs.
Young men are now a swing voting demographic, with 33% saying they will back a Democrat in November, 25% will back a Republican, and 38% unsure or unwilling to vote.