A 25-year-old fitness content creator and influencer, known online as Masood Chandi, was allegedly murdered at his home in Hyderabad's Golconda on Friday evening, said police.
The victim, SK Mahboob, was beaten to death following a family dispute, reported Times of India, citing police.
Mahboob ran a YouTube channel where he shared fitness-related videos and had around 2.75k subscribers. He was killed in the aftermath of an argument gone wrong with his brother-in-law SK Sohail, who entered his house with two accomplices.
According to police, there were tensions between Mahboob's and Sohail's families, particularly after the latter married a woman over a year back.
The accused allegedly attacked Mahboob with a rod and are currently on the run. The police have formed three teams to track and nab them.
A murder case has been registered under relevant section of the Bharatiya Nyay Sanhita.