Hrithik Roshan and Jr NTR to Promote War 2 Separately, Keeping Their On-Screen Rivalry Intact

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Yash Raj Films' upcoming spy thriller, War 2, is one of the most anticipated Indian films of the year. With just six weeks to go for its release, the promotions are set to begin. In a unique strategy, the production house has decided to keep Hrithik Roshan and Jr NTR apart throughout the promotions, ensuring their first on-screen collaboration remains a memorable one on the big screen. According to sources, the two actors will promote the film separately, without sharing the stage or appearing together in promotional videos. This move aims to preserve the conflict and rivalry that is the unique selling point of the film. The YRF Spy Universe, which includes War 2, Tiger, and Pathaan, has adopted innovative promotional strategies in the past, such as the no-interview policy. War 2, directed by Ayan Mukerji and starring Kiara Advani, is set to release in theatres along with IMAX on August 14. The film, produced by Aditya Chopra, is expected to deliver an exhilarating cinematic experience, and the producers are keen to preserve the surprise and excitement for the audience.