Streamer Dillon Latham has gone viral after claiming to use his tears as a hair product, a bizarre technique he calls 'crymaxxing'. The 21-year-old from Virginia described the concept on his Kick livestream, saying he uses his tears as a substitute for sea salt spray to soften his hair.
Crymaxxing is an extension of the 'looksmaxxing' phenomenon, where individuals undertake drastic actions to enhance their physical attractiveness. However, science does not support the claim that tears have any cosmetic effect on hair.
Latham, who has 1.9 million TikTok followers and 1 million YouTube subscribers, has a men's haircare brand called Simplectics. The absurdity of his viral moment has been met with amusement and curiosity online, with some viewers wondering if the technique would actually work.
