'Everyone's a winner' may be a cliched line in competitive sports, but in the world of creative arts, it may hold true. Every year, even as one person wins an Oscar, others also go home with a lot, from acclaim to exposure.
Over the last two decades, that has also included a prized gift bag. For the last 24 years, nominees in major Academy Award categories have received a gift bag curated by a US-based company.
And every year, it gets bigger, grander, and more lavish. This year, it contains about $350,000 worth of luxury products.
Distinctive Assets, a US-based firm, has curated these gift bags for the nominees in the top acting and directing categories at the Oscars for 24 years.
The gift bag this year is a small suitcase. It contains a variety of products, ranging from a hydrating sipper to skin products and footwear.
Companies whose products are included in the bag pay a fee to Distinctive Assets to be there.
Danuta Mieloch, founder of Rescue Spa, which has contributed $450 worth of treatments and goods this year per bag, told Reuters that the exposure is worth the investment.
The 98th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences, will take place on March 15, 2026, at the Dolby Theatre in Hollywood, Los Angeles.
