The Delhi high court has protected the personality rights of Gautam Gambhir, head coach of the Indian men's cricket team, restraining entities from using his persona without his consent.
A bench of Justice Jyoti Singh observed that Gambhir is among India's most decorated cricketers, and unauthorised content and merchandise deriving commercial value from his considerable goodwill and reputation amounts to a violation of his personality and publicity rights.
The court directed the entities to take down the infringing content within 36 hours, noting Gambhir's achievements, including representing India in 242 international matches and winning several ICC titles under his stewardship.
Gambhir sought protection of personality rights, citing a coordinated campaign involving digital impersonation, AI-generated deepfakes, and unauthorised commercial exploitation of his persona.
He said there has been a sharp rise in fabricated digital content relating to him across platforms since 2025, including a fabricated 'resignation announcement' that garnered over 2.9 million views.
