The Election Commission of India (ECI) has called a meeting with senior executives of major social media platforms to address the growing threat of misinformation and AI-generated deepfakes ahead of upcoming assembly elections.
The meeting comes at a time when the ECI is working on developing a dedicated technological framework to identify and counter AI-generated misinformation during elections.
Senior ECI officials said discussions will focus on strengthening monitoring of election-related content, improving response time to complaints and enhancing coordination between digital platforms and election authorities during the campaign period.
The meeting will be held under the theme of examining the “opportunities and challenges” associated with the use of social media during elections.
Officials indicated that this will be the first time the Commission is holding a direct, structured meeting with major technology companies on election-related content issues.
Senior representatives from global technology firms are expected to participate, including officials from Meta Platforms, Alphabet Inc., and X Corp.
The Commission is exploring the development of specialised software and operational protocols to detect deepfake videos, synthetic audio and manipulated digital material during elections.
The proposed system would analyse digital content to determine whether a video, audio clip or image is original, artificially generated using AI tools or edited in a misleading manner.
The initiative forms part of a broader effort by the Commission to strengthen institutional preparedness for the growing role of artificial intelligence in electoral politics.
