New Delhi, With the countdown to International Day of Yoga 2026 having already begun, the Union Ayush Ministry has launched Yoga 365, a nationwide campaign aimed at making yoga an integral part of citizens' daily lives.
The initiative to make yoga an integral part of citizens' daily lives was formally unveiled during the launch of Yoga Mahotsav-2026, which marked the 100-day countdown to the 2026 edition of IDY on March 13.
The Ministry of Ayush aims to take the spirit of that one-day celebration further transforming yoga into a daily practice. This vision has taken shape as Yoga 365, a nationwide campaign to make yoga an integral part of citizens' daily lives.
According to the National Sample Survey, awareness of traditional systems such as yoga stands at 95 per cent in rural India and 96 per cent in urban India, but the real challenge lies in translating that awareness into consistent practice.
Through Yoga 365, our effort is to encourage people to integrate yoga into their daily routines so that wellness becomes a way of life rather than an occasional activity.
The campaign aims to mobilise communities through mission-mode outreach, promote behavioural change and integrate yoga into diverse spaces from schools and offices to neighbourhood groups and digital platforms.
The partnership with Habuild represents the campaign's first large-scale digital outreach. The platform will conduct free daily online yoga sessions, making guided practice accessible to people across geographies and fitness levels.
