Starbucks Holiday Frenzy: 'Bearista' Brawl Breaks Out Over Exclusive Cups
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A viral video has exposed the lengths fans of Starbucks are willing to go to get their hands on the coffee chain's limited-edition 'Bearista' cups. The holiday merchandise, priced at $29.95, includes a 20-ounce teddy bear-shaped vessel, a green knitted beanie, and a straw. The excitement for the Bearista cup was so intense that fans waited outside Starbucks outlets for hours, sometimes even camping out overnight. However, when the cups quickly sold out, the situation turned ugly, with a brawl breaking out among customers. In a statement, Starbucks apologized for the disappointment caused, stating that the demand for the merchandise exceeded their expectations. The coffee chain has shipped more Bearista cups to their stores than usual but still, the item sold out fast. Social media users are fuming, with many criticizing Starbucks for not producing enough merchandise and for allowing baristas to buy the limited-edition cups before customers. Some users have even called out the company for not having a fair system in place to ensure customers can get their hands on the exclusive item. The incident has sparked a heated debate about the ethics of limited-edition merchandise and the lengths companies should go to to ensure customer satisfaction. While Starbucks has promised more exciting merchandise this holiday season, the question remains whether they have learned from their mistake.
