Ferruccio Susin's North America Sports has been a Vancouver staple for nearly 50 years, witnessing the city's soccer growth firsthand.
From humble beginnings as a ski-boot business, Susin pivoted to soccer gear in 1978, capitalizing on the North American Soccer League boom.
With Canada co-hosting the World Cup, the shop stands as a testament to soccer's steady growth in Vancouver, where the sport is Canada's fastest-growing, with nearly a million registered players nationwide.
The store's diverse immigrant roots reflect Vancouver's cultural makeup, serving generations of players and fans seeking connections to clubs and countries back home.
Susin's passion for soccer remains unchanged, with the World Cup bringing new attention to his store and Canadian soccer.
