Indonesia Cracks Down on Meta's Deceptive Gambling Ads
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Indonesia has been cracking down on online gambling, but Meta's platforms are still plagued by deceptive advertisements. An investigation by AFP found dozens of paid gambling ads on Facebook, Instagram, and Threads, disguised as innocuous content to bypass Meta's ban on such promotions in Indonesia. The ads, which appeared as promotions for video games or health treatments, redirected users to betting websites. Indonesian authorities say they have taken down over 5.7 million pieces of gambling-related online content in the past eight years and have arrested at least 85 influencers for promoting online betting. Meta's inaction on the issue may result in government sanctions, including potential prison terms of up to 10 years and fines. The Ministry of Communication and Digital Affairs has asked social media platforms to remove gambling-related content and has issued warning letters to those who refuse. A study by Indonesian research firm Populix found that 98% of social media users in the country have been exposed to gambling promotions, including paid advertisements. The value of online gambling transactions in Indonesia reached $55.7 billion between 2017 and the first quarter of 2025. As the Indonesian government continues to crack down on online gambling, Meta must take responsibility for its platforms and ensure that they are free from deceptive advertisements. The company's failure to address this issue may have serious consequences, including the loss of access to the Indonesian market.