Louvre Hikes Non-EU Ticket Prices by 45% Amid Security Upgrades
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The Louvre Museum in Paris has announced a 45% increase in ticket prices for non-EU visitors, effective January 14. This decision aims to generate an additional $23 million in annual revenue to fund structural improvements at the world's most-visited art museum. The price hike, which will affect US, British, and Chinese tourists, among others, will see ticket prices rise to $37. The museum's management cited the need to tackle 'structural problems' following a high-profile jewel heist in October, which exposed security vulnerabilities. The theft, carried out by a four-person gang in just seven minutes, resulted in an estimated $102 million worth of stolen jewelry. According to a 2024 report, the Louvre received 8.7 million visitors that year, with 69% being foreigners. Americans were the largest group, followed by Chinese tourists. Labour unions have criticized the decision to scrap the universal entry fee, warning it may be perceived as discriminatory. The price increase, which will see non-EU visitors paying an additional 10 euros (approximately $11), will generate up to 20 million euros annually. This revenue is expected to fund necessary upgrades to the museum's premises and enhance security measures.
