Prada's Jaw-Dropping ₹69,000 Safety Pin Sparks Outrage on Social Media

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Luxury brands are once again pushing the boundaries of absurdity by rebranding everyday essentials as high-end fashion items. The latest culprit is Prada, which has launched a 'Crochet Safety Pin Brooch' for a staggering $775 (approximately ₹68,758). This 'designer' safety pin is little more than a standard safety pin wrapped in a colorful crochet cord and topped with the brand's signature logo charm. The reaction on social media has been swift and merciless, with many users expressing outrage and confusion over the price tag. In India, a pack of 20-30 safety pins typically costs between ₹20 to ₹50. Users are pointing out that anyone can make a similar safety pin at home, even in gold and silver, for a fraction of the cost. This is not the first time Prada has faced backlash for cultural appropriation. The brand previously faced criticism for introducing Kolhapuri chappal-inspired footwear without giving credit to its Indian origin. However, the controversy ultimately boosted sales of the authentic Kolhapuri sandals back home. Prada is not alone in this trend, with Gucci previously launching a silver paper clip with its logo for ₹33,000. The question remains: would you pay ₹69,000 for a safety pin, even if it bears the Prada name? Social media users are speaking out, with one user asking, 'What are rich people doing with their money?' Another joked, 'My grandma could make this while watching Saas-Bahu dramas.' The comments are a scathing critique of luxury brands' tendency to overprice everyday items and profit from cultural appropriation. As the debate rages on, one thing is clear: Prada's ₹69,000 safety pin is a prime example of the absurdity that can occur when luxury brands prioritize profits over practicality and cultural sensitivity.