Target Employees Told to Welcome Shoppers with Smiles and Personal Touch

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Target Corporation, a leading US retailer, has introduced new guidelines for its employees to enhance the shopping experience ahead of the holiday season. Contrary to claims that the company has mandated employees to smile more, the new directives focus on making stores more welcoming and engaging for customers. According to sources, employees are expected to greet shoppers within 10 feet with a smile and eye contact, and within 4 feet, engage in a brief conversation to inquire about their day and offer assistance. This initiative, dubbed '10-4,' aims to reverse Target's recent decline in sales and make shopping a more enjoyable experience for customers. Target's new approach is part of a broader effort to improve the shopping experience, as outlined by incoming CEO Michael Fiddelke. Chief Stores Officer Adrienne Costanzo emphasized the importance of connection during the holiday season, stating, 'Heading into the holiday, we're making adjustments and implementing new ways to increase connection during the most important time of the year.' Interestingly, Target has found that consumer metrics improve when shoppers are greeted or acknowledged. This insight is consistent with other retailers, such as Walmart, which has a similar 10-foot rule and encourages employees to make eye contact and say hello to shoppers. Other retailers also have their own guidelines for greeting customers, requiring a delicate balance between being inviting and not overbearing. As the holiday shopping season approaches, Target's focus on customer engagement and experience is likely to have a significant impact on its sales and overall reputation.