India's smartphone market is undergoing a significant shift as global memory and storage prices rise, driven by relentless AI investments. Xiaomi India's chief business officer, Sandeep Singh Arora, notes that while there is some short-term hesitation, the market is beginning to stabilise as trade and consumers adapt.
Research firm IDC expects the PC market to shrink by 11.3%, and the smartphone market to register a 12.9% decline. Xiaomi's scale in India means component inflation or supply stress can ripple across its portfolio, even as it strengthens smart TV and tablet businesses.
The company is launching its Xiaomi 17 and Xiaomi 17 Ultra flagships in India on March 11, which will compete with Samsung's new Galaxy S26 trio. Anuj Sharma, Xiaomi India's chief marketing officer, highlights the company's partnership with German camera giant Leica, which is a key differentiator in the Android smartphone space.
The Xiaomi 17 Ultra's key imaging upgrade is a new sensor called LOFIC, which uses a specialised component to sift excess light from bright areas in a single shot, resulting in better balance between shadows and brighter highlights.
Xiaomi is also building momentum in smart TVs, with a strong response to its recently launched 75-inch QLED flagship, and expanding its tablet lineup with the new Xiaomi Pad 8 series.
Market data suggests Xiaomi's push into 43-inch and larger TVs is paying off, with a 7.9% share in the market, and estimates projecting this to rise to 12% this year.
