Tamil Nadu has witnessed actor-politicians like MG Ramachandran and Jayalalithaa become Chief Ministers, but social media's influence in elections is a new phenomenon.
Vijay's fans and cadres utilised various means to draw attention to their favourite star and Tamilaga Vettri Kazhagam (TVK) ahead of the elections.
They used holograms and robots to campaign, creating a buzz in places Vijay couldn't visit.
Lookalike campaigns, mehendi to nail art, and whistle kolams were also used to show support for TVK and Vijay.
Even gifts were not too small for Vijay, who reciprocated love with his fans, generating viral moments.
