Dawn Rush for Mysore Silk Sarees: Karnataka Showroom Sees 4 am Queues, ₹2 Lakh Price Tags | India News
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In a testament to the allure of authentic Mysore silk, women in Karnataka are willing to brave the early morning hours and long queues to get their hands on these coveted sarees. The Karnataka Silk Industries Corporation showroom, which officially opens at 10 am, sees a steady crowd of enthusiasts lining up as early as 4 am. The high demand for these exquisite sarees, priced anywhere from ₹25,000 to ₹2 lakh, is driven by their rich heritage, timeless elegance, and the assurance of authenticity. Each sari is certified with a unique hologram and identification code, guaranteeing its durability and long-lasting shine. The shortage of genuine Mysore silk saris, particularly those produced by KSIC, has persisted despite efforts to address the issue. The Corporation relies on a limited pool of skilled in-house weavers and artisans, who undergo a rigorous training process that takes six to seven months to complete. As a result, production is restricted to KSIC's own workforce and facilities, leading to a supply shortfall that is exacerbated by high demand during wedding seasons and festivals. Showrooms often sell out within hours, leaving buyers with no choice but to wait in long queues. Despite the challenges, buyers remain undeterred, driven by their passion for these exquisite sarees. For many, the wait is worth it, as each KSIC Mysore silk sari is a treasured possession that can be preserved for generations to come.
