Instagram Cuts the Tag: New Five-Hashtag Limit to Boost Content Discovery | India News
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Instagram has introduced a significant update to its hashtag feature, capping the number of tags users can add to their posts and reels at five. The move aims to promote more targeted and relevant hashtags, which can improve content performance and the overall user experience on the platform. The new limit is part of Instagram's effort to encourage users to be more selective and intentional with their hashtags. The platform has warned against 'spamming' posts with generic or irrelevant tags like #reels and #explore, as this can negatively impact content visibility. To make the most of the new feature, Instagram suggests focusing on hashtags that are relevant to the content being created. For instance, a beauty creator should use beauty-related hashtags to attract the right audience. This approach can help users appear in the Explore section and enhance their content's performance. The five-hashtag limit is currently being tested and has been implemented for select users. The change is expected to have a significant impact on content creators, who can now focus on creating more targeted and engaging content. By promoting a more curated approach to hashtags, Instagram is looking to improve the overall user experience and content discovery on its platform.