Cadillac to Rev Up Formula One with US Pride, Eyes Podiums by 2031
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LAS VEGAS - In a move set to boost American presence in global sports, Cadillac is gearing up to join the Formula One grid in 2026. As the United States prepares to host the 2026 soccer World Cup and the 2028 Los Angeles Olympics, the General Motors-backed team aims to make a lasting impact. Cadillac's entry into F1 marks a significant milestone, with the brand partnering with drivers Sergio Perez and Valtteri Bottas. The team will be based in Silverstone, England, and Fishers, Indiana, with a strong focus on innovation and national pride. Fans are already showing their support, with demand for merchandise and personal stories tying the brand to their families. Commercial interest has exceeded expectations, with partnerships from U.S. and Mexican sponsors. However, the team's on-track performance is expected to be cautious, with a possible initial ranking at the back of the grid. Team chief executive Dan Towriss targets a five-year horizon to be fighting for podiums and wins, whether the car is powered by Ferrari or a future Cadillac engine. To promote the sport, Towriss plans to leverage cross-promotions with Major League Baseball and the National Basketball Association to push Formula One beyond America's traditional sports. The team is also set to benefit from a new U.S. broadcast deal with Apple. This move is part of a broader surge in U.S. presence on the global sporting stage, with Cadillac set to be the second U.S.-flagged team in F1, alongside Haas. The team's arrival is expected to bring a fresh wave of excitement to the sport, with a focus on innovation, national pride, and a competitive edge.
