Aanand L Rai Confronts Raksha Bandhan Failure: 'I Misjudged My Audience'

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{ "title": "Aanand L Rai Confronts Raksha Bandhan Failure: 'I Misjudged My Audience'", "article": "Notorious filmmaker Aanand L Rai is reflecting on the box office disappointment of Raksha Bandhan, a movie starring Akshay Kumar in the lead role. In a candid interview with Galatta Plus, Rai acknowledged that he made a critical mistake by underestimating his audience's preferences. Rai expressed regret over the film's underwhelming performance, stating that he had never before made a film based on preconceived notions of what a particular audience wanted. He took full responsibility for the project's failure, attributing it to his own misguided expectations rather than any issues with the script. Although Akshay Kumar's performance in the film was well-received, Rai felt that the movie's tone and rhythm didn't align with his own vision. The Raksha Bandhan story revolves around Lala Kedarnath (Kumar), who struggles to find suitable husbands for his four sisters while addressing social issues like dowry and body shaming. The film, released in August 2022, also stars Bhumi Pednekar and failed to meet box office expectations. "