The Durex Pakistan ad has sparked widespread outrage after it appeared to promote non-consensual sex. The ad featured a scene from the hit film Obsession, where the main character Nikki is shown in a helpless state while being pursued by her obsessive lover Bear.
The ad, which was shared on the official Instagram account of Durex Pakistan, showed a condom placed beside the 'One Wish Willow' from the film, with the tagline 'Make her obsessed with you' and the caption 'Send this to your Freaky Nikki!'
Users were quick to express their shock and disgust at the ad, with many calling it 'disgusting' and 'awful' for promoting non-consensual sex.
Obsession, which has become one of the biggest box office hits of the year, tells the story of a lonely man who makes a desperate wish that his childhood friend and coworker would love him more than anyone else in the world. However, the wish comes true in the worst possible way, with the woman's feelings becoming overwhelming, obsessive, and unstable.
