Main Vaapas Aaunga has risen like a phoenix from the ashes, thanks to word of mouth that saw the film gain a huge 130% jump on its second Friday.
Director Imtiaz Ali, who was written off after a dismal first weekend, is now over the moon with the film's changed fortunes.
On the sidelines of a surprise visit to Delhi theatres screening his film, Imtiaz spoke to ANI and addressed the film's resurgence.
“Pehle jis din Friday ko film release hui thi, aur aaj ek hafte baad phir Friday hai, toh collection pehle Friday se shayad double hai. To yeh sab janta ki wajah se hi hua hai, word of mouth ki wajah se hi hua hai. Overwhelming feeling hai, bahut khushi ki baat hai, thoda hairaan bhi hoon, bahut khushi ho rahi hai aur main janta ka bahut aabhar vyakt karta hoon,” Imtiaz said.
Main Vaapas Aaunga, starring Diljit Dosanjh, Naseeruddin Shah, Vedang Raina, and Sharvari, had a less-than-auspicious start at the box office, opening at just ₹1.15 crore net and earning ₹5.50 crore net in its opening weekend.
After Monday, it showed growth and held its own during the weekdays. But it was the second Friday when Main Vaapas Aunga turned the tables, earning ₹4.30 crore net on the day.
The film's resurgence has led to increased audience demand, with theatres and cinema chains across India adding shows for the film.
Produced by Birla Studios and Applause Entertainment, along with Mohit Choudhary and Shibasish Sarkar of Window Seat Films, the film hit the theatres on June 12.
