New Delhi, Pratilipi has announced the launch of Double Tap Films, India's first data-backed microdrama studio, with over 150 productions across 10+ platforms.
The studio produces vertical-first dramatic narratives powered by audience data from Pratilipi's ecosystem of 2 million authors.
Double Tap Films' debut slate spans Hindi, Bengali, Kannada, and Gujarati, with productions including 'Avnika Ki Shaadi', 'Apavitra', and 'Raavan'.
The content is available on Hungama OTT, Zupee, and other platforms.
India's microdrama market is projected to exceed $1 billion by 2030, with rapid growth in consumption across tier 2 and tier 3 cities.
Double Tap Films aims to define the microdrama format, with every frame designed for maximum emotional impact per second.
