Kashyap's Nishaanchi 2 Skips Theatres, Lands on OTT - 'No Way' It Would've Been Theatrical Without Audience Support
Image Source: Internet
In a surprising move, Anurag Kashyap's directorial Nishaanchi 2 has bypassed a theatrical release and dropped directly onto a streaming platform. The decision, made in collaboration with Amazon, the film's producers, was influenced by the underwhelming box office performance of the first installment, released in September. The film's outcome, with low box office collections, had raised concerns about its continuation. However, with the audience's feedback indicating that Nishaanchi felt incomplete, the filmmakers decided to provide a complete viewing experience. Anurag Kashyap attributes this decision to the audience's lack of support for the first part, stating that a theatrical release for the second installment would not have been possible without it. A lesser-known aspect of this decision is the eight-week window between theatrical and OTT releases, which restricts marketing efforts for films during this period. Theaters, Kashyap claims, do not adhere to this rule and often cancel shows or discard films that don't meet their expectations. This has been a recurring issue for the director, who has faced challenges in getting his films showcased in theaters throughout his career. The studio backing the film, which also owns a streaming platform, played a crucial role in making Nishaanchi 2 available directly to viewers. With this decision, the filmmakers aim to provide a seamless viewing experience, addressing the audience's concerns about the incomplete narrative of the first installment.
