Ranveer Singh's Snack Empire Surges: Wafer Brand SuperYou Hits ₹100 Crore in Record 6 Months
Image Source: Internet
Bollywood star Ranveer Singh is on the rise in two ways - his film career and his business ventures. His upcoming film, Dhurandhar, is generating buzz, but his snacking brand SuperYou is making waves with a remarkable ₹100 crore revenue in just six months. Co-owned by Ranveer and Nikunj Biyani, SuperYou aims to reach ₹500 crore in revenue within the next five years. The brand's success can be attributed to its focus on protein-rich, guilt-free snacks. Ranveer expressed his vision, saying, "We want to make protein-rich snacks enjoyable and mainstream." SuperYou's rapid growth is impressive, considering it launched with only four products in November 2024. The brand's protein wafer bars saw a strong start, selling 1.6 million units within 90 days. SuperYou's growth has been fueled by demand for clean-label, functional snacks, with month-on-month growth of 25-30%. This led to investment from Rainmatter Capital in December 2024, enabling the brand to scale production and expand its product lineup. With Ranveer's film career gaining momentum and SuperYou's success, it's an exciting time for the actor and his business ventures. Dhurandhar, Ranveer's upcoming film, is set to release on December 5, alongside an ensemble cast including Arjun Rampal, Sanjay Dutt, Madhavan, and Akshaye Khanna. The espionage thriller is expected to keep audiences on the edge of their seats.
