Actor and intimacy coach Akshay Jha has launched Cinema Salon, a curated, travelling cinema showcase designed as a global, experience-driven platform. The initiative aims to take independent films beyond traditional distribution, creating intimate, ticketed screenings across cultural capitals worldwide.
Cinema Salon introduces a new circulation model, generating real audience data and sustained demand, strengthening a film's market positioning and opening stronger pathways for OTT and distribution deals.
The inaugural screening features Iktsuarpok / The Weight of Longing, directed by Dr. Omkar Bhatkar, a meditative, emotionally immersive film that moves beyond conventional storytelling.
Akshay Jha spoke about the project, saying that the idea of Cinema Salon evolved over time, with the goal of creating an immersive audience experience. The engagement is not curated around the director of the film, but around its themes, allowing the audience to participate more deeply.
Cinema Salon aims to create more space for independent film distribution, establishing collaborations with venues that are not traditional theatres but more art galleries and cultural centres.
