Telugu Stars Show Empathy as Market Conditions Tighten, Say Producers
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{ "title": "Telugu Stars Show Empathy as Market Conditions Tighten, Say Producers", "article": "In a rare display of understanding, several top Telugu stars have reportedly delayed their salary payments to producers, citing the changing rules of the game and the rising cost of production. According to Ravi Shankar, a prominent producer, stars such as Ram Charan and Mahesh Babu have taken payments in instalments over a period of time, rather than upfront. Ravi made these remarks at a press meet for his recent release, Andhra King Taluka, which stars Ram Pothineni. He cited the example of Ram Charan, who took two years to receive his ₹4 crore salary for the 2018 film Rangasthalam, and Mahesh Babu, who didn't take his payment for a year after the release of Sarkaru Vaari Paata in 2022. However, not all stars have been as considerate. The producer claimed that Chiranjeevi and Ravi Teja charged delayed payments for Waltair Veerayya, but none of them charged interest. Upendra, on the other hand, had a set amount in mind when he signed Andhra King Taluka, and agreed to whatever the producers offered. Ravi also credited Jr NTR, Prabhas, and Allu Arjun for showing similar understanding towards producers. He stated that as the market gets tougher, stars are revising their payment terms to ensure that producers can sustain themselves. The producer's comments suggest that the industry is adapting to the changing times and trying to find a balance between star salaries and production costs."
