The Bharatiya Janata Party (BJP) is set to face a crucial test in four states - Tamil Nadu, Kerala, West Bengal, and Assam - where it has traditionally lacked support. The elections, scheduled to take place between April 9 and April 29, will be a measure of the party's outreach, election narrative, and ability to breach opposition fortresses.
In West Bengal, the BJP has pitched its election narrative on national security and administrative lapses, while in Tamil Nadu and Kerala, the party is a junior partner in the AIADMK-led alliance and the Dravidian party has made it clear that the BJP will not be part of the government even if the alliance wins.
In Assam, the BJP is fighting to retain power for the third time, with its election narrative focused on ideological concerns such as demographic changes and illegal settlers. The party's image as a hardliner has both pluses and minuses, with some ethnic Assamese minorities finding its politics to be polarising.
The BJP's performance in these states will be a crucial indicator of its ability to expand its base and will also be a test of its new president, Nitin Nabin.