Filmmaker Mohit Suri's 2025 release Saiyaara has emerged as a major commercial success, and its promotional strategy has been praised by none other than Shah Rukh Khan.
According to Mohit, the film's strategy of keeping lead actors Ahaan Panday and Aneet Padda out of the spotlight before release worked in its favour.
Speaking to Variety India, Mohit revealed that Shah Rukh Khan praised their approach, saying it was the 'best thing they did.'
The film's promotional strategy focused on promoting the music, rather than relying on interviews and star power.
Saiyaara marked Ahaan Panday's Bollywood debut and became a blockbuster, collecting ₹570 crore worldwide and ₹329 crore at the domestic box office.
With the success of Saiyaara, Ahaan is reportedly gearing up for a film with Ali Abbas Zafar, while Aneet Padda will be headlining Maddock Horror Comedy Universe's film, Shakti Shalini.
Meanwhile, Shah Rukh Khan is gearing up for the release of his upcoming film, King, which is scheduled to release in theatres on 24 December.
